Digital Marketing Executive

Job description
We are looking for a passionate Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours.

Plan and monitor the ongoing company presence on social media (Instagram, Facebook and other digital presence)
Assist in the formulation of strategies to build a lasting digital connection with consumers
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
Be actively involved in SEO efforts (keyword, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Provide creative ideas for content marketing and update website
Collaborate with designers to improve user experience
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight in online marketing trends and keep strategies up-to-date
Maintain relationships with media agencies and vendors

Job Category: Marketing
Job Type: Full Time
Job Location: kolkata

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