PPC Expert.

Position Overview:
As a PPC (Pay-Per-Click) Expert, you will be responsible for managing and optimizing PPC campaigns to drive qualified traffic and achieve specific marketing goals. You will work closely with the marketing team and other stakeholders to develop and execute effective PPC strategies across various digital advertising platforms. Your primary focus will be on maximizing campaign performance, increasing conversions, and delivering a positive return on investment (ROI).

Key Responsibilities:

  1. PPC Campaign Management:
  • Plan, set up, and manage PPC campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, and other relevant channels.
  • Conduct keyword research, ad copywriting, and ad placement to optimize campaign performance.
  • Monitor and analyze campaign data, making data-driven decisions to improve results.
  • Adjust bid strategies, budgets, and targeting parameters to optimize campaign performance.
  1. Conversion Optimization:
  • Implement conversion tracking and setup relevant analytics tools to measure and analyze campaign performance.
  • Identify opportunities for optimization and conduct A/B testing to improve conversion rates.
  • Optimize landing pages and website elements to enhance the user experience and increase conversions.
  • Provide insights and recommendations based on data analysis to improve overall conversion rates.
  1. Campaign Analysis and Reporting:
  • Regularly monitor and analyze key metrics such as impressions, clicks, conversions, and ROI.
  • Generate reports to provide insights into campaign performance, identifying trends, and making recommendations for improvement.
  • Present campaign performance reports to stakeholders, providing clear and actionable recommendations.
  1. Stay Up-to-Date with Industry Trends:
  • Keep abreast of the latest trends, best practices, and changes in the PPC landscape.
  • Continuously expand knowledge of new advertising platforms, features, and tools.
  • Share insights and recommendations with the team to optimize overall marketing strategies.

Qualifications and Skills:

  • Bachelor’s degree in marketing, business, or a related field (or equivalent experience).
  • Proven experience in managing PPC campaigns, preferably in an agency or corporate environment.
  • In-depth knowledge of PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
  • Proficient in keyword research, campaign optimization, and bid management.
  • Strong analytical skills, with the ability to interpret data and make data-driven decisions.
  • Experience with web analytics tools (e.g., Google Analytics) and tracking implementation.
  • Adept at A/B testing and conversion rate optimization techniques.
  • Excellent communication skills, both written and verbal.
  • Detail-oriented and able to manage multiple projects simultaneously.
  • Ability to work collaboratively in a team environment and coordinate with cross-functional teams.

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