SEO Expert

Job Responsibilities:

  1. Keyword Research:
    • Conduct thorough keyword research to identify high-performing and relevant keywords.
    • Analyze and select keywords to target for optimization efforts.
  2. On-Page Optimization:
    • Optimize website content, meta tags, headers, and images for targeted keywords.
    • Ensure proper internal linking and URL structure for improved SEO.
  3. Technical SEO:
    • Conduct technical audits to identify and resolve issues affecting website performance and search engine rankings.
    • Optimize website speed, mobile-friendliness, and crawlability.
  4. Content Strategy:
    • Develop and implement content strategies to attract and engage target audiences.
    • Create and optimize high-quality, SEO-friendly content (blogs, articles, infographics, etc.).
  5. Link Building:
    • Develop and execute effective link-building strategies to improve domain authority.
    • Acquire high-quality backlinks from relevant and authoritative websites.
  6. Analytics and Reporting:
    • Monitor and analyze website performance using SEO tools (Google Analytics, Google Search Console, SEMrush, etc.).
    • Generate regular reports on key SEO metrics (traffic, rankings, conversions).
  7. Competitive Analysis:
    • Analyze competitor SEO strategies and identify opportunities for improvement.
    • Keep abreast of industry trends and changes in search engine algorithms.
  8. Local SEO:
    • Optimize business listings and local citations to improve local search visibility.
    • Manage and enhance Google My Business profiles.
  9. SEO Tools and Technologies:
    • Utilize various SEO tools to conduct audits, research, and track performance.
    • Stay updated with the latest SEO tools and technologies.
  10. Collaboration:
    • Work closely with web developers, content creators, and marketing teams to ensure SEO best practices are implemented.
    • Provide SEO guidelines and recommendations to improve overall website performance.

Required Skills:

  • Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
  • Strong understanding of search engine algorithms and ranking factors.
  • Experience with on-page and off-page SEO techniques.
  • Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
  • Excellent analytical and problem-solving skills.
  • Ability to conduct thorough keyword research and competitor analysis.
  • Strong written and verbal communication skills.
  • Familiarity with content management systems (e.g., WordPress).
  • Ability to stay updated with the latest SEO trends and best practices.
  • Experience with local SEO strategies and practices.
Job Category: SEO Expert
Job Type: Full Time
Job Location: Kolkata

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