Job Responsibilities:
- Campaign Strategy:
- Develop and implement PPC strategies to meet business objectives.
- Conduct keyword research to identify high-performing keywords.
- Campaign Management:
- Set up, monitor, and optimise PPC campaigns across various platforms (Google Ads, Bing Ads, and social media platforms).
- Manage bid strategies to maximise ROI.
- Ad Creation:
- Write compelling ad copy and design engaging visuals for ads.
- Test different ad formats and messaging to improve performance.
- Performance Analysis:
- Analyse campaign performance using analytics tools.
- Generate regular reports on key metrics (CTR, CPC, CPA, and conversion rates).
- Budget Management:
- Manage and allocate budgets across different campaigns.
- Ensure efficient spending to maximise returns.
- A/B Testing:
- Conduct A/B tests to compare different ad versions.
- Use the results to inform and optimise future campaigns.
- Landing page optimisation:
- Collaborate with web designers to create and optimise landing pages for better conversion rates.
- Ensure consistency between ads and landing pages.
- Competitor Analysis:
- Monitor competitors activities and PPC strategies.
- Use insights to enhance your own campaigns.
- Continuous Improvement:
- Stay updated with the latest trends and best practices in PPC.
- Experiment with new tools and techniques to improve campaign performance.
- Collaboration:
- Work with marketing, sales, and product teams to align PPC efforts with overall marketing strategies.
- Communicate campaign performance and insights to stakeholders.
Required Skills:
- Proficiency in PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.).
- Strong analytical skills and experience with analytics tools (Google Analytics, SEMrush, etc.).
- Excellent understanding of keyword research and bid management.
- Ability to write effective ad copy and design engaging ads.
- Experience with A/B testing and landing page optimisation.
- Knowledge of SEO principles and how they interact with PPC.
- Strong attention to detail and the ability to manage multiple campaigns simultaneously.
- Good communication and reporting skills.
- Ability to stay current with industry trends and best practices.