PPC (Pay-Per-Click) Expert

Job Responsibilities:

  1. Campaign Strategy:
    • Develop and implement PPC strategies to meet business objectives.
    • Conduct keyword research to identify high-performing keywords.
  2. Campaign Management:
    • Set up, monitor, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, social media platforms).
    • Manage bid strategies to maximize ROI.
  3. Ad Creation:
    • Write compelling ad copy and design engaging visuals for ads.
    • Test different ad formats and messaging to improve performance.
  4. Performance Analysis:
    • Analyze campaign performance using analytics tools.
    • Generate regular reports on key metrics (CTR, CPC, CPA, conversion rates).
  5. Budget Management:
    • Manage and allocate budgets across different campaigns.
    • Ensure efficient spending to maximize returns.
  6. A/B Testing:
    • Conduct A/B tests to compare different ad versions.
    • Use results to inform and optimize future campaigns.
  7. Landing Page Optimization:
    • Collaborate with web designers to create and optimize landing pages for better conversion rates.
    • Ensure consistency between ads and landing pages.
  8. Competitor Analysis:
    • Monitor competitor activities and PPC strategies.
    • Use insights to enhance own campaigns.
  9. Continuous Improvement:
    • Stay updated with the latest trends and best practices in PPC.
    • Experiment with new tools and techniques to improve campaign performance.
  10. Collaboration:
    • Work with marketing, sales, and product teams to align PPC efforts with overall marketing strategies.
    • Communicate campaign performance and insights to stakeholders.

Required Skills:

  • Proficiency in PPC platforms (Google Ads, Bing Ads, Facebook Ads, etc.).
  • Strong analytical skills and experience with analytics tools (Google Analytics, SEMrush, etc.).
  • Excellent understanding of keyword research and bid management.
  • Ability to write effective ad copy and design engaging ads.
  • Experience with A/B testing and landing page optimization.
  • Knowledge of SEO principles and how they interact with PPC.
  • Strong attention to detail and ability to manage multiple campaigns simultaneously.
  • Good communication and reporting skills.
  • Ability to stay current with industry trends and best practices.
Job Category: PPC (Pay-Per-Click) Expert
Job Type: Full Time
Job Location: Kolkata

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