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Lead Generation

Lead Generation


Lead Generation

Lead generation refers to the process of identifying and attracting potential customers for a business’s products or services.


Inbound lead generation

This refers to the process of attracting potential customers through content marketing, social media marketing, and other online marketing strategies. By creating content that educates and informs customers about the business's products or services, businesses can attract potential customers who are already interested in what they have to offer.

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Outbound lead generation

This involves proactively reaching out to potential customers through methods such as email marketing, cold calling, and direct mail. Businesses use outbound lead generation to identify potential customers who may not be actively seeking their products or services, and to introduce themselves to those customers.


Referral-based lead generation

Referral-based lead generation involves leveraging existing customers to refer new customers to the business. This can be done through referral programs, loyalty programs, and other incentives that encourage customers to refer their friends and family to the business.


Event-based lead generation

This involves participating in events such as trade shows, conferences, and other industry events to generate leads. By networking with other businesses and potential customers at these events, businesses can identify potential customers who may be interested in their products or services.


Paid lead generation

This involves using paid advertising methods such as Google Ads, social media ads, and other paid marketing channels to generate leads. By targeting specific demographics and interests, businesses can attract potential customers who are more likely to be interested in their products or services.

Here are Lead Generation service packages with different levels of service and pricing

Service Level Basic Advanced Premium
Number of Leads Up to 50 Up to 100 Up to 200
Lead Qualification Basic Advanced Expert
Lead Follow-up Email only Email and phone Email, phone, and social media
Lead Tracking Basic Advanced Expert
Reporting Basic Advanced Expert
Dedicated Account Manager No Yes Yes
Contract Term Monthly Monthly Monthly or Annual
Additional Features No Landing pages and A/B testing Custom integrations and API access