SEO Expert

Job Responsibilities:

1. Keyword Research:
   • Conduct thorough keyword research to identify high-performing and relevant keywords.
   • Analyse and select keywords to target for optimisation efforts.
2. On-Page Optimisation:
   • Optimise website content, meta tags, headers, and images for targeted keywords.
   • Ensure proper internal linking and URL structure for improved SEO.
3. Technical SEO:
   • Conduct technical audits to identify and resolve issues affecting website performance and search engine rankings.
   • Optimise website speed, mobile friendliness, and crawlability.
4. Content Strategy:
   • Develop and implement content strategies to attract and engage target audiences.
   • Create and optimise high-quality, SEO-friendly content (blogs, articles, infographics, etc.).
5. Link Building:
   • Develop and execute effective link-building strategies to improve domain authority.
   • Acquire high-quality backlinks from relevant and authoritative websites.
6. Analytics and Reporting:
   • Monitor and analyse website performance using SEO tools (Google Analytics, Google Search Console, SEMrush, etc.).
   • Generate regular reports on key SEO metrics (traffic, rankings, and conversions).
7. Competitive Analysis:
   • Analyse competitor SEO strategies and identify opportunities for improvement.
   • Keep abreast of industry trends and changes in search engine algorithms.
8. Local SEO:
   • Optimise business listings and local citations to improve local search visibility.
   • Manage and enhance Google My Business profiles.
9. SEO Tools and Technologies:
   • Utilise various SEO tools to conduct audits, research, and track performance.
   • Stay updated with the latest SEO tools and technologies.
10. Collaboration:
    • Work closely with web developers, content creators, and marketing teams to ensure SEO best practices are implemented.
    • Provide SEO guidelines and recommendations to improve overall website performance.

Required Skills:

• Proficiency in SEO tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).
• Strong understanding of search engine algorithms and ranking factors.
• Experience with on-page and off-page SEO techniques.
• Knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Excellent analytical and problem-solving skills.
• Ability to conduct thorough keyword research and competitor analysis.
• Strong written and verbal communication skills.
• Familiarity with content management systems (e.g., WordPress).
• Ability to stay updated with the latest SEO trends and best practices.
• Experience with local SEO strategies and practices.