Social Media Expert

Job Responsibilities:

1. Strategy Development:
   • Develop and implement social media strategies to align with business goals.
   • Conduct market research to identify target audiences and trends.
2. Content Creation:
   • Create, curate, and manage engaging content across all social media platforms.
   • Develop multimedia content (text, images, videos) tailored to platform specifications.
3. Community Management:
   • Engage with followers and respond to comments and messages promptly.
   • Foster community relationships and manage online discussions.
4. Analytics and Reporting:
   • Monitor social media metrics and provide regular reports on performance.
   • Use data to optimise content and strategy for better engagement and reach.
5. Campaign Management:
   • Plan and execute social media campaigns, including paid advertisements.
   • Track campaign performance and adjust strategies as needed.
6. Brand Awareness:
   • Ensure consistency in brand voice and messaging across all platforms.
   • Develop and maintain a positive online brand image.
7. Collaboration:
   • Work with marketing, PR, and other departments to coordinate campaigns.
   • Collaborate with influencers and industry professionals to enhance reach.
8. Trend Monitoring:
   • Stay updated on social media trends, tools, and best practices.
   • Implement new features and technologies to keep social media presence relevant.
9. Crisis Management:
   • Address negative feedback and manage online crises effectively.
   • Develop strategies for mitigating potential social media risks.
10. Training and guidance:
    • Provide training and support to team members on social media best practices.
    • Develop guidelines for social media usage across the organisation.

Required Skills:

• Proficiency in major social media platforms (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.).
• Strong understanding of social media metrics and analytics tools.
• Excellent written and verbal communication skills.
• Creative thinking and ability to generate engaging content.
• Experience with social media management tools (e.g., Hootsuite, Buffer).
• Knowledge of SEO and web traffic metrics.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.