Why Social Media Marketing Matters
In today’s fast-paced digital environment, consumers often turn to social media channels to research brands and gauge public perception. Not having a presence on platforms like Facebook can lead to missed opportunities and reduced brand visibility.
Consider these impactful statistics:
- 71% of consumers who have had a great social media encounter with a brand are likely to tell their friends and family about it.
- Active social media users include 90.4% of Millennials, 77.5% of Generation X, 48.2% of Baby Boomers, and a growing number of Generation Z members
- Facebook has 2.7 billion monthly active users alone
Additionally, social media activity indirectly enhances SEO efforts by boosting brand credibility and engagement. Businesses that maintain an active and engaging social media presence can build stronger customer relationships, increase brand awareness, and drive growth efficiently in the digital age.